Naytev improves engagement by A/B testing the way content and products appear on social media. In simple terms, this means trying several variations of the images and text that appear in social streams like Facebook's Newsfeed, and prioritizing the ones which people click on most.
As content discovery continues to shift to social platforms, it's increasingly competitive for brands and… · More content creators to drive engagement. At the same time, social is account for larger portions of their overall traffic, and is often their single most important acquisition channel.
Our two products, Spark and Naytev, make it possible for customers including TechCrunch, Refinery29, and IAC to consistently engage and expand their audiences and control their social distribution channels, which are often their most important source of revenue. We're currently growing revenue 50% monthly, and will hit profitability with existing cash on hand in Q1.