The BIG picture: Families are increasingly isolated and disconnected in this modern day and age, leading to stresses that cause reduced happiness and productivity and increased illness and stress. Led by an MD mom of three, we are a very strong team that knows how to use technology to change that and are ready to expand globally.
"There has to be a better way" for families to find and manage child and elder care, so we built it. We are reinventing an industry that represents $223B growing market opportunity in North America, using new generation mobile/web tools to make it more efficient, affordable and pleasant for customers and suppliers. Families can find and manage helpers (child/ elder care) most suited to their needs - we simplify the search process for busy people who need a solution for home so they can focus on work/leisure. Launched 03/2013, has traction, revenue and solid conversion funnel metrics. Scaling into US. Experienced team. Invoke Labs (of Hootsuite fame) alumnus.