Based in Vancouver, BC, NW Seat Covers is a brand of SCC Northwest, a manufacturer and distributor of custom-made vehicle seat covers for retail customers… · More across North America.
The stakeholders wanted the website to offer a way for customers to choose their products either by: 1) Vehicle Model/Make/Year, or by 2) Fabric Type, which the new design offers.
The content for the new site is more engaging through the use of images, descriptive text and a section about the company's USP to help position themselves in a highly competitive market. With a high price point, customers needed to understand WHY they should buy from this company, vs. going to a lower-priced competitor.
User testing revealed illuminating insights on areas for improvement and design tweaks to make the checkout process seamless, and increased sales by 22%.
A detailed "About Us" section was added for potential customers to establish trust and credibility. This page was not only good for customers landing on the page organically, but it was also used by the company's internal sales team for B2B wholesale customers, which at 80% of sales, are the bread and butter of the company's success.