Business Development Manager
2017 - Present (over 1 year)
As the Business Development Manager I am responsible for targeting and negotiating relationships with partners focused on driving new customer acquisition to our full price...more business touch points. I refactor economics of certain existing marketing deals to align with our focus on new customers and profitable spend on existing customers. Additionally, applying a view of acquisition, activation, retention, and engagement will ultimately maximize customer lifetime value.
● Grew online advertising base to achieve multi-million dollar profits in less than two years.
● Launched in-house university to instruct over 200 employees in four levels of classes to successfully launch television-advertising agency in Internet advertising world.
● Created custom cross-media television/online reporting suite to capture nested layers of data from Internet analytics and traditional television reporting.