Moodfish takes traditional contextual and demographic relevance and expands on it.
1) Users are in the mood to do something right now. 2) They're ready to spend money right now. 3) They're ready to spend money right now because of how they FEEL.
We are quantifying what has traditionally been a subjective-only metric. By connecting with users at an emotional level, we are able to deliver content to them at the peak of their decision making process.