The next generation approach for travel and activity surveys
Based on technology developed by MIT researchers, our automated travel survey system uses sensor data collected from smartphones combined with the machine learning algorithms to facilitate more accurate data collection than traditional methods of household travel surveys. Our technology, which has been deployed in cities throughout the world, is transforming approaches to transportation planning through the automated collection of data about the travel, activities and lifestyles of individuals and households.
By employing mobile devices and advanced sensor technologies to unobtrusively record travel behavior, Mobile Market Monitor’s automated survey software eliminates the data quality issues commonly experienced with traditional travel survey approaches. Mobile Market Monitor enables transportation planners to measure and analyze day to day variability, higher resolution spatial and temporal data, route information,m ore accurate supplementary information about trips and activities