In two and half years, enabled DeForest Trees Inc. to become the upstart David to the Goliath of tree services the Virginia Beach, VA market—growing from $.2M in revenue to...more over $.6M. Maximized profitability in three ways:  higher prices for higher-valued, customized services,  effective digital strategy and marketing initiatives, and  more sales per customer from expanded service offerings.
—Ensure the trains are running on time: Finance, Digital Marketing, Organizational Management.
Small Business Innovation Strategist
2015 - Present (over 4 years)
Build small business and start-ups’ infrastructures from the ground up and develop business digital transformation programs to improve operational efficiency and consistency—driving...more long-term growth & profitability.
— Contracted with more than 15 clients from multiple industries ranging from commercial trades, retail, food, ancillary agriculture businesses, and artists & musicians across the U.S. & Canada.
— Build trust and accountability with exacting standards, inclusiveness, and humor.
Co-Founder | Head of Business Model Innovation
2016 - 2017 (over 1 year)
Nomadic Nurses is a start-up medical staffing service for travel RNs (registered nurses) that compares contracts between various companies and recruiters to find the best...more deal on assignments for clients.
Verified and analyzed data used in settling financial and medical claims for the Deepwater Horizon Settlement Program implemented as a result of the 2010 BP oil spill disaster...more in the Gulf of Mexico and the Johnson & Johnson U.S. ASR Hip Settlement using complex methodology.
Led a Special Investigation Team (SIT) of six tasked with risk analysis to prevent fraudulent claims—accomplishing a total of $2.1mil in fraud prevention; in addition to providing QA of confidential client databases.
Project Coordinator - Global Business Services
2012 (4 months)
Created and managed project collaboration websites, heatmaps, and status decks for the Vice President, IT Global Mergers & Acquisitions , projects within a coporate IT...more department of a Fortune 500 company.
—Responsible for SAP data migration and load process of production facility data using MS Access in preparation for a major Enterprise Resource Planning (ERP) deployment.
—Conducted an audit of accounts that resulted in cost savings of more than $20K.
Designing an Electronic Press-Kit for Classical Musicians
Digital Strategy Consultant, Designer, Content Writing, Content Design, Adobe Creative Cloud · Craig Perry is an accomplished classical guitarist,… · More composer, and performer residing in San Francisco, CA. Nearing the completion of his second album, Craig is seeking to establish a relationship with a record label to produce his latest work. To meet this goal, the focus of this project is to overhaul his digital presence and create a new and unique electronic press kit (EPK).
My role with this project is  to design and write the content for the new electronic press-kit to the satisfaction of my client, Craig Perry and  overhaul his digital presence on Google, Amazon, ReverbNation, Facebook, and other cross-channel platforms,
Digital Strategy Advisor , WordPress, Google Analytics, Google Search Console · Garden First Farms is a 100% owner operated licensed grow facility and… · More ancillary canna-business in Oregon, USA. Garden First aims to penetrate Oregon’s cultivation market by focusing on unique strains, and the higher quality that comes with indoor cannabis to separate their product from the flooded outdoor market.
With key milestones, including facility construction and state licensing, nearing completion— focusing on developing and implementing an effective Digital Strategy is vital for the success of Garden First’s proposed inaugural harvest in June of 2018.
My role has included creating their website with WordPress, SEO and social media, sourcing the final logo design, creating the marketing plan and SWOT analysis.
Co-founder , Startup Bootstrapping, Business Model Canvas, Logo Design · Nomadic Nurses is a medical staffing service for travel RNs (registered… · More nurses). The service compares contracts between various companies and recruiters to find the best deal on assignments for clients. Our current goal is to help staff nurses take the leap into travel nursing!
Developing the business model canvas for Nomadic Nurses included identifying the nine building blocks, each covering the four main areas of a business: customers, offer, infrastructure, and financial viability.
Design Process - Designing a business involves relentless inquiry into the best possible way to create the new, discover the unexplored, or achieve the functional. To this, I took into account a complex web of factors, such as competitors, technology, the legal environment, and adopting a Customer-Driven guiding principle for the entire business model design process.
Powering the Rice House with alternative energy sources
School of Business Team Leader , Project Managment, CAD Design, 3D Printing · The Rice House project was sponsored by Dominion Energy and The Science… · More Museum of Virginia with the goal of exploring and implementing hydrokinetic energy from the James River to power the Rice House in Richmond, VA.
The team was comprised of engineering, business, and art design students from the VCU daVinci Center. During the year-long capstone project, the team of students implemented open innovation and project management techniques year-long capstone project through cross-disciplinary collaboration and experiential learning.
In 2011-2012 I had the opportunity to be a part of a team tasked with designing a hydrokinetic solution that uses the James River to power the Rice House, owned by the Science Museum of Virginia. This immersive year-long project provided an outlet to develop teamwork and project management skills and continues to be one of the most challenging and formative experiences in my career.
What I Do
I'm Michael Dougherty, a resourceful business professional talented at developing innovative solutions to meet organizational needs, while quickly mastering new concepts & technologies to drive creativity & entrepreneurial development- but above all else, I'm just a man on a spaceship called Earth.
Most recently I challenged myself to step way outside my comfort zone, completing Seth Godin's altMBA intensive leadership course. This incredible course has given me the tools to create change in my organization, change in the market, and most importantly- change myself.
In 2016, I co-founded Nomadic Nurses; a consultation and contract comparison service for travel nurses. The challenges of this project proved to be numerous and until definitive commitments from the team can be made, we decided to put the project on pause. Lessons are Learned from Failure.