Projects for Ripkord, Kenna Security, Motor Trend, Foodstirs, Grindr, LA Times and EA Mobile. * Marketing strategy & planning - mobile apps/web (paid search, social...more ads, display ad networks & DSPs, social media, SEO, affiliates and email.) * $100k+/mth Facebook campaigns for subscription services & mobile apps * Web & mobile attribution/analytics recommendations * App Store Optimization (ASO) * Analysis for push notifications, ratings prompts and in-app upsells. App onboarding/app tours.
Acquisition strategy for Norton’s Mobile Security/Utilities apps, Internet Security For Mac & Hotspot Privacy * Acquisition via mobile channels: mobile search, Google,...more Tapjoy, Millennial Media & Jumptap * Competitive research & App Store Optimization (ASO) guidelines * Requirements, dashboard design & testing proprietary/third party (Kochava) mobile tracking systems * SEO project lead for 15+ customer-facing Norton sites * Creative development (ads/landing pages) for Mac display/DSP ad buys
Online marketing for Hulu Plus subscription service. Paid search, affiliate, display and SEO. * Hulu Plus Google/Bing campaigns. 200%+ channel growth in Q3-Q4 2011, contributing...more to first 1MM paid subscribers. Advertising budget growth from zero to $300k+ per month. * Commission Junction Hulu Plus affiliate program launch * SEO management - technical requirements to product team * Google Analytics setup for analysis/reporting. Work with product team on cohort analysis/subscriber LTV.
Performance marketing management for Fancast/Xfinity TV & ISP portal * Budget allocation, forecasting, reporting (traffic, revenue, video & acquisition costs) *...more Campaign management (search, content & display) to ensure metrics & all goals met (e.g. Movie Trailer, Full Episodes & Comcast Toolbar) * Daily use of Adobe SiteCatalyst (Omniture) for metric tracking * SEO lead for Fancast Marketing team. Inbound link strategy (focused on social media/blogs/content syndication)
Management of online marketing channels for Yahoo! Media properties including Autos, Finance, Games, Health, Movies, Music, omg!, TV & Sports * In-house management...more of all SEM campaigns (>$1MM/mth) to meet business goals (ROI/CPA/revenue/traffic) * Yahoo! Games affiliate program - bounties, creative, product feeds & affiliate feedback * Assign projects & manage work flow for Associate Marketing Manager * Advocate for SEO best practices, providing ad hoc recommendations for marketing projects
Search, Affiliate and other media channels for the world’s largest online music destination. * Planning, negotiation, forecasting and budget allocation for a multi-million...more dollar media budget. * Customer acquisition for free and premium subscription music download/radio products. Campaigns optimized on LTV basis. * Affiliate program to drive Yahoo! Music Unlimited trials. * Weekly reporting (traffic volume, CPA & ROI). * Liaison with product management for Search Engine Optimization (SEO).
Mobile user acquisition & product marketing. 10+ years web/4+ years mobile experience. Worked on variety of mobile apps, software, media, entertainment & subscription products. Build ROI positive marketing strategies from scratch. Hands-on. Technical, analytical & love solving consumer problems.
Organic and paid marketing strategies at Symantec. Growth of mobile security/utilities apps from under 1MM to 2MM users within one year.
Growing Yahoo! Music search campaigns from $6k per month to over $1MM per month exceeding all ROI goals. By hand, with a little help from Excel. Later took on all Yahoo! Media search marketing for Autos, Games, Finance, Movie and TV.
Made the case the for Hulu Plus' performance marketing channels to executives and got funding. Started SEM $1MM+ yearly paid search program and CJ affiliate programs from scratch.