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Contextual video monetization everywhere
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- 1-10 people
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- Startup
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Media Relevance careers
Media Relevance is a technology platform that increases the CPM or CPA levels for video ads through better contextual targeting. The platform uses words spoken in video, a viewer's social graph and key meta-data to match highly relevant advertising to videos, at the right moment. Our technology works across all screens, addressing both broadcast TV and digital video markets, totaling over $200bn globally.
By processing multiple signals related to video content, we surface options for engagement with viewers. Advertisers can now see where keywords related to their brands are part of a storyline. These advertising moments can then be correlated to contextually-relevant ads, background information, and commerce opportunities. For any moment where context plays a strong positive signal, Media Relevance can find it and serve an ad or relevant information.
By processing multiple signals related to video content, we surface options for engagement with viewers. Advertisers can now see where keywords related to their brands are part of a storyline. These advertising moments can then be correlated to contextually-relevant ads, background information, and commerce opportunities. For any moment where context plays a strong positive signal, Media Relevance can find it and serve an ad or relevant information.
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Alex Stahl
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Douglas Alexandre
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