We are turning Ecommerce into "smart ecommerce", from a "push" driven system to a "pull" driven one.
Disruptive companies such as Uber and Airbnb create massively more efficient business models which maximize supply and demand pairings in a ruthless ROI manner. We do something of this sort in Ecommerce, leveraging marketplace and network effects, but more algorithmically driven than a collaborative shared economy per se.
This startup is a highly challenging but BIG idea. It is not intended to be an Amazon killer (that would be beyond stupid), but, if successful, will be a unicorn company (reaching a $1 billion valuation threshold or beyond) and contribute significantly to the future of ecommerce.
We're a platform.
But we're also a service - We also partner with ecommerce companies (to flatten their costs for acquiring new customers) and with content companies (to dramatically increase their revenues).
As a form of industry social proof, some of the world's largest and most successful technology companies are moving in our very general direction (but remain highly differentiated from us). For example,