Why this is a unique opportunity:
As the first member of the Product Marketing team, you will be responsible for the go-to-market strategy and communications for our upcoming games. You will work closely with our designers and artists to create compelling content, and with product managers on acquisitions and engagement.
As we strongly believe that marketing is all about knowing your customers, you will need to have a deep understanding of millennials in India, how they consume entertainment and most importantly how to get their attention!
What you’ll do:
- Understand the target audience of each game and develop go-to-market strategy and communications
- Manage ASO: track, test and optimise app store content
- Manage user acquisitions: develop campaign strategy and optimise UA campaigns across ad networks and partner properties
- Formulate strategy and manage social media & PR for our games: conceptualise bold ideas, plan and execute content calendars
- Build a highly engaged community of players around Mech Mocha games
- Select and partner with key players in the mobile ecosystem
- Manage creative development of all marketing assets with our in-house art team; engage freelancers and agencies as and when needed
What we’re looking for:
- 3+ years of experience in Product Marketing or Growth for a consumer product/brand/game. Strong understanding of the mobile landscape
- Proven expertise in content creation and/or mobile acquisitions; consistently delivering on marketing KPIs/objectives within stipulated budgets and timelines
- Deep understanding of consumer behaviour in India, especially millennials
- Demonstrated success in analytical thinking to maximise ROI and using customer insights to create compelling communications
- Passion for storytelling and being able to articulate the essence of a product
- Excellent writing and verbal communication skills
PS: We absolutely do NOT require experience at a gaming company. We do require a curious and playful attitude :)
Apply through AngelList or drop an email to firstname.lastname@example.org.
We are a Bangalore-based mobile gaming start-up with an ambitious vision – Making India Play!
We’re creating high-quality mobile games across casual and mid-core categories for the millions of Indians coming online due to the smartphone revolution. Our team is leveraging unique market insights and in-house technology platform to culturalise narratives and customise gameplay for the Indian audience. We are backed by top-tier investors Accel Partners, Blume Ventures and Shunwei Capital.