MARERUA is a 3-headed platform for youth lifestyle brands to sell direct online in Brazil and take back control of the online market that has become flooded in the U.S. with discount retailers.
Outside of the U.S., the $40+ billion action sports youth lifestyle market is growing rapidly and needs to sell direct-to-consumer more and more due to the lack of 'core' shops to represent their brands properly, despite the exploding demand.
How do these iconic brands meet the worldwide demand at the digital frontier where the global youth live today, while not allowing traditional e-comm retailers to destroy their brands online via over-discounting? Answer: The MARERUA Services Platform for Brands. One infrastructure, three models for brand-direct sales - Brand.com.br, Fridom.com.br Marketplace, OndaConcreta.com curated outlet site.
MARERUA's model is the future of global retail e-commerce.
- Neil J. Tomey
- Adan Muller