MARERUA is a 3-headed platform for youth lifestyle brands to sell direct online in Brazil and take back control of the online market that has become flooded in the U.S. with discount retailers.
Outside of the U.S., the $40+ billion action sports youth lifestyle market is growing rapidly and needs to sell direct-to-consumer more and more due to the lack of 'core' shops to represent their brands properly, despite the exploding demand.
How do these iconic brands meet the worldwide demand at the digital frontier where the global youth live today, while not allowing traditional e-comm retailers to destroy their brands online via over-discounting? Answer: The MARERUA Services Platform for Brands. One infrastructure, three models for brand-direct sales - Brand.com.br, Fridom.com.br Marketplace, OndaConcreta.com curated outlet site.
MARERUA's model is the future of global retail e-commerce.
With 65 years of combined experience in the U.S. and Brazilian e-commerce markets, the Fridom team understands the value of data-driven strategy and the deployment of technology that increase efficiency and always helps identify the weakest link throughout the entire Customer Experience. Fridom's deep analytics expertise within the Supply Chain and User Experience will yield quick wins over the maturing S.American market.
Roberto and I (matt) met in 2003 when Roberto founded one of the first independent digital agencies in Brazil, Aunica. Roberto called our offices at WebSideStory in San Diego and the Sales team asked if I could '...see what these guys in Brazil want.' Luckily, Roberto spoke English. For 4+ yrs I supported Roberto and Aunica, helping them understand the power of the data in relation to their Clients' needs. Today, Aunica is the largest and most respected independent digital agency in LatAm.
Matt has been in and around the Action Sports / Youth Lifestyle market for 13+ years. From consulting brands like Quiksilver and DC Shoes while at WebSideStory, one of the first SaaS technologies, to consulting and the working directly at Backcountry.com (Liberty Media) and Skullcandy, he knows firsthand that the iconic brands which are the foundation of Youth Culture today all need more direct sales in emerging markets due to the lack of 'core' shops and thus demand not being met.
Has been preaching 'big data' and personalization since 2002. Increased conversion rates for a number of sites, including increasing Backcountry.com's conversion rates 12% in his last 10 months there through continuous test and site optimizations.
- Adan Muller