A San Francisco-based startup thinks it has found the answer to identifying products that trend high among consumers on Facebook before turning them into paid-search advertising campaigns running on Bing, Google, and Yahoo. The method aims to reduce waste
The name change aims to help the marketing automation vendor communicate to retailers that they can use its platform to buy ads on Google, as well as social networks like Facebook and Twitter. Marketing automation vendor SocialWire is rebranding itself Ma
The lowly product catalog is now having its day in the sun. Buy buttons are transforming product images on social networks into purchasing moments, and new automated ad tools are turning some kinds of product-based online ad campaigns into quick chores.