APAC Marketing Manager

We are looking for a marketing manager to take care of the marketing, community of a blockchain product and PR for the APAC region, especially the China market.

Responsibilities Include:

Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploying successful marketing campaigns and own their implementation from ideation to execution

Experimenting with a variety of organic and paid acquisition channels
Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketeer who will be responsible for the growth of our community in China and the APAC area.

Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partnerships with key industry players, agencies and vendors

Be in charge of marketing budget and allocate/invest funds wisely Measure and report performance of marketing campaigns, gain insight and assess against goals

Requirements

- BS/MS degree in marketing or a related field Fluent in Mandarin Chinese and English
- Knowledge and experience in the blockchain industry
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools