Our company - Lyricle - is rethinking trivia. We've been successful in the past by recognizing unmet opportunities in the pop culture, trivia, and advertising markets – and now we've zeroed in a huge new one: customized pop culture trivia games you can play with your friends. Our company's first product is a music lyric challenge. In partnership with ZoomMedia, we launched the game… · More into bars around the country earlier this year, and have been serving up more than 30 million impressions each month. The Android app just went live on the app store in late November.