321 Ignition is in the forefront of mobile user-friendly website platforms with car shopping productivity tools. A start-up focused on helping dealerships attract younger...more customers (millennials and Gen Z), 321 Ignition offers a revolutionary, mobile-friendly car shopping experience on any device, keeping buyers engaged, informed, productive and efficient. Designed to be a simple, optimized experience for the consumers, no matter how they interact with the dealership.
Responsible for worldwide SMB go-to-market (GTM) for Office 365. Channels include, Partner, Global Demand Center, Direct Acquisition, and Worldwide Inside Sales.
Sr. Marketing Manager - Global Paid Media
2015 - 2017 (over 2 years)
Responsible for lead generation and new customer acquisition through paid media channels for Office 365 product, in 41 countries. Paid media channels include, Paid Search...more (SEM), Programmatic Display, Paid Social, Affiliate, and native advertising. Led a high impact team, including paid media agency and over 10 vendors who were responsible for campaign analytics and Direct Response (DR) creative (landing page optimization, banner ad testing, paid social ads, etc.).
Datasphere Technologies (acquired by Sinclair Broadcast Group) Responsible for go-to-market strategy for 2 new B2B freemium products and 60% of the company new customer...more acquisition goal. Launched, optimized and scaled direct self-serve customer acquisition channel.
Manage various direct response and brand marketing programs, such as lead generation, email marketing, viral tell-a-friend program, Social, direct mail, print advertising,...more TV advertising, mobile marketing, landing page optimization, and out-of-home advertising. Oversee all programs from strategy, to creative development, program implementation, and media buying.
Built and grew early stage startup marketing department of 3, supporting sales & customer service staff of over 15 reps. Execute on a multi-channel marketing strategy...more to acquire, retain and grow the paid subscriber base. Go-to-market strategies included demand generation, sales BOMs, trade show debuts, and email marketing automation. Actively involved in company branding, website development, customer retention strategies, billing, and pricing policy development.
Acquired by Trulia, acquired by Zillow. Responsible for strategic planning and execution of all acquisition marketing campaigns to generate sales leads in all of US and...more Canadian markets, consistently exceeding company revenue and new customer goals. Managed outside vendors to develop and execute new email campaigns, direct mail packages, SEM campaigns, sponsored banner ads, landing pages, website, white papers, webinar materials, referral campaigns, seminars, and trade show events.