I work with international clients to deliver mobile and web UX design solutions, key projects include: - website redesign for spaceSense, a one-stop platform for workplace...more solutions - iOS mobile design for the first digital currency index investing app - Responsive web app design for Meridio, a real estate tokenization platform powered by ethereum blockchain -UX/UI design for a cross-border multi-currency wallet app for Koku -Website redesign and UX copywriting for Digix
Throughout the 6-months immersive UX design training, I learned all the skills and tools needed for end-to-end design processes. Independently completed two capstone projects...more with a heavy focus on research to drive solution ideation.
My growth marketing work at FinTech startup Call Levels resulted in 2,000 to 200,000 user growth in less than a year, as well as viral campaigns that led to 8K+ visits and...more 300+ shares for a single content piece. I lead, manage and implement paid advertising campaigns(search, display, social), content & SEO strategies, digital PR campaigns and growth channel hacks (quora, reddit, forums, blogger outreach etc).
• Using in-depth market research and consumer data to execute integrated marketing campaigns across ATL, BTL and digital touchpoints. • My work as instrumental in listing...more brand awareness beyond expectation in emerging and established markets as well as driving direct conversion for tactical campaigns such as Formula One. • Played a key role in the development of strategic partnerships with airlines (SIA, Garuda etc), banks (JCB, CITI etc), STB and media (FOX International, Edipresse etc).
• With a staff of 1,500 in 24 locations worldwide, Perkins+Will is ranked number three in both Architectural Record's 2011 Top 250 Architects and the 2012 Interior Design...more Top 100 Giants lists. • Played a key role in B2B marketing activities in the K-12 and Higher Education markets including creating customized proposal for Biz Dev, award submittal, media kits and brochures. Led to project wins and high profile media coverage.
2010 - 2012 (over 1 year)
• Recognized by 2011 Pacemaker Award for serving as a staff writer for F Newsmagazine. Pacemaker Award is considered the highest honor for general excellence in college...more journalism
As key team leader in Growth I have led user research and customer development programs at SaaS startup and mobile Fintech startup to see sustained month-over-month growth.
As a storyteller, I received Pacemaker Award as staff writer at F Newsmagazine, as well as worked on a PBS Arts documentary that won two Emmy Awards.
Lucia is one of the rare few crypto-enthusiast who is exceptionally professional with timelines, deliverables and understanding of the clients' business. I found her content to be highly engaging and enjoyed working with her very much!
Jane Austen's books have inspired me as a young independent woman. I also enjoyed Aldous Huxley's book on perception, Chekov's short plays, and Oscar Wilde's depiction of modernity. Also enjoy personal growth books such as "Mindset" by Carol Dweck
If money were not an issue, what would you be doing right now?
Advocate and preserve near-distinct arts & crafts in developing countries. Write a non-biographical movie script for small budget production. Learn to play ukelele.
What words of advice would you give your younger self?
Dare to be different. Stand up to your own.
What's the most creative thing you've ever done?
Created a traditional Balinese painting on a first try that got buyer inquiry before I finish coloring.
Which founders or startups do you most admire?
The guys at Airbnb. Because they were stubborn enough to believe such a crazy idea would take off and self-funded their dreams for so many years before finally taking off.