Startup marketer with 10+ years of experience & 3 successful exits. Leverages a blend of product marketing, execution, & evangelism to drive high-impact go-to-market programs. A strategic thinker, entrepreneurial leader, & dedicated team player energized by making things better.
Leverages a blend of product marketing, execution, and evangelism to drive high-impact go-to-market programs. Expertise includes:
--Go-To-Market: Defining and executing results-driven GTM strategies and product launches
--Content Marketing: Creating and optimizing targeted content to drive demand-generation programs, accelerate customer acquisition and adoption, and establish de facto industry leadership
--Positioning/Messaging: Crafting compelling product positioning, value propositions, and differentiation
--Press and Influencer Outreach: Building and maintaining valuable relationships with industry analysts, press, and key influencers to drive brand awareness and develop thought leadership online and offline
--Venture Capital Fundraising: Building presentations for VC fundraising with an understanding of the KPIs that VCs care about