Our enterprise software combines marketing automation software with ad retargeting. We track visitors on a client website and assign scores to visitors based on their website behaviors. If a visitor’s score crosses a threshold, they are retargeted with a series of personalized display ads.
B2B marketers value email marketing automation – such as nurturing, lead scoring, drip campaigns, and personalization. So why aren’t they doing that with their display ads? Because it’s super time intensive and requires engineering resources to connect their systems to the advertising exchanges. That's where ListenLoop can help.
Our product is live and helping clients achieve a 20% increase in top funnel activity (anonymous visitors to known leads), 181% increase in mid funnel activity (known leads to booked meetings), and 69% increase in bottom funnel activity (booked meetings to qualified opportunities).