Business Intelligence Manager
2017 - 2018 (10 months)
Managed the reporting environment, Tableau developers, and incoming BI dashboard and ad hoc data requests. Maintained a company training program for general BI knowledge and...more non-analysts to develop reports. Redesigned and implemented a new approach to company dashboards that simplified and consolidated over 150 existing reports into less than 15.
Business Intelligence Analyst
2015 - 2017 (about 2 years)
Created and launched a company training program for non-analysts to develop and publish using Tableau Desktop and Tableau Server. Performed analyses for specific departments...more and subject areas to help guide future business decisions. Migrated existing reporting dashboards from Microstrategy to Tableau. Provided ad-hoc metric requests to various departments using SQL. Supported company and team with any Tableau admin and data quality assurance needs.
Wrote business, system, and IT requirements for clients engaging in software development. Designed self-service user interfaces and created logic-based user experience diagrams...more using UML. As needed, acted as a researcher, technical writer, and graphic designer. Provided analytical expertise in process improvement and resource planning across various functional areas.
Implemented a social media strategy to increase brand awareness. Initiated and produced numerous targeted campaigns tied to company events and major announcements. Organized...more and planned events such as client visits and trade shows. Supported sales and marketing for all graphic-related needs including product art renderings, printed materials, and informational representations. Updated website and blog content on a weekly basis along with SEO tracking and analysis.
Lindsay LaRocque is a Business Analyst based in Colorado with a background in Marketing and Graphic Design. This website explores her professional, academic,… · More and personal life.
What I Do
I am currently working as a Data, Design, and Marketing consultant. Prior to now, I have also worked in Technical Writing and UX / UI Design in various industries. I have a strong passion to work with fast-paced companies who are looking to make innovative changes.
As a Business Analyst, I created and implemented a process for gathering software requirements that decreased project timelines by an average of 6 months and generated approximately $1.5M in revenue for the process' initial two years.
In the role of Marketing Representative, I executed a social media strategy that increased the number of followers across all platforms by 215% over a 2-year period. In addition, I initiated multiple targeted e-mail campaigns for company events and announcements which produced an average a 45% open rate and a 30% click-through rate.
Ideally, I would like to get back into the design, marketing, and creative space while still being able to use my analytical and technology skills. I am currently pursuing my graduate degree starting and prefer a remote position.