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The data-driven fashion

Website
Location
Company size
1-10 people
Total raised
$560K
Company type
Startup
Markets
E-CommerceFashionBusiness IntelligenceBig Data
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LIFT12 careers

The data-driven fashion
LIFT12's business model powers two distinct fashion labels that we own, design and distribute: menswear label 9fountains (9fountains.com) and womenswear label BLAKE & CO (blakeand.com). But it is the technology and approach behind these brands that makes us distinct:

OUR APPROACH
We use a big-data driven approach to guide all of our design decisions in order to give customers fashion products that they want, when they want them. From crawling websites to analyzing prices and sales data, actionable and real-time information helps us predict which products will sell in each of our sales channels.

Our products are quickly and continuously evolving. When an item sells well, we continue to stock it and create variations based on real-time sales data. When it goes out of style, we stop selling it. We apply this logic to each sales channel, helping us deliver the right products to customers in different markets while mitigating inventory risk.

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Andrew Wolf

Avatar for Andrew Wolf
Total raised

$560K

Funded over

1 round

Latest round

Seed (Sep 2013)

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