You are what you read. It’s why tyrants start with banning books. Jeff Bezos knew the power of starting with books at Amazon to create “the everything store.” Books are immersive and complex media, rich in meta data. And, media companies like Netflix and Pandora have shown the power of using meta data to develop consumer insight. We’re first-movers in direct-to-consumer marketing for books, and… · More with our beachhead of partners in publishing we’re developing deeper insight for a $500 billion media sector trying to figure out how to turn consumer leads into customers.
*** Direct-to-consumer platform *** Through instaFreebie—our direct-to-consumer platform—publishers, content creators, media companies and leading brands are attracting new consumers through content giveaways. Publishers have embraced instaFreebie because it’s a cost-effective way to reach new audiences with successful direct-to-consumer marketing.