Criteo (formerly Hooklogic) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy...more to measure. As a product intern, I monitored and optimized advertiser accounts to maximize performance and ad revenue. Further, I developed a machine learning intelligence solution that predicts advertising spend on the SKU level, and drives retail consumption at the POP.
I spent 19 weeks learning to become a proficient web and mobile developer. 9 weeks were remote, and I spent an additional 10 weeks at Dev Bootcamp's NYC office. For my final...more project, I built the first version of Companion using RubyMotion. I'm continuing to self-teach mobile development by learning Swift and Objective-C.
Wisely analyzes consumer-merchant transaction data to save people money, and uses complex algorithms to leverage users out of debt. I conducted research on credit card statistics...more and individual user consumption patterns to successfully launch the the company's mobile app. I also served as Wisely's chief blog writer. In addition, I spearheaded SEO, Ann Arbor merchant outreach, and prepared pitch decks that were essential in helping the company raise capital from various VCs.
Incubated, designed, and launched the mobile app 'Companion' onto the App store (companionapp.io). Since December, Companion has captured thousands of active users. The University of Michigan Dept. of Public Safety has asked me to build a Rails backend app, utilizing Companion's data, in order to better prevent crime on campus. My ultimate goal is to sell this product to the University of Michigan, and a number of other campuses across the U.S.