Director of Marketing
2014 - 2018 (almost 4 years)
I joined Ryft over three years ago to help plan, shape and execute our company and product launch from a messaging, marcomm and public relations perspective. After a highly...more visible and successful launch, my job has grown into a true marketing leadership role with oversight on messaging, content creation and dissemination, PR/AR, social media, events, demand generation, digital and more activities.
Global PR, AR and Social Media Manager
2012 - 2014 (almost 2 years)
In my time at Ixia, I created and disseminated Ixia’s global, public identity and corporate story to internal and external stakeholders with a focus on several key target...more markets, including the high-growth network security industry. Using integrated traditional and social media methods, I was able to help raise Ixia's visibility and develop a bench of spokespeople who became industry thought leaders and go-to resources for members of the media and analyst communities.
At Porter Novelli, I was given the opportunity to expand my strategic, client, and managerial skill sets by leading client relations, budgeting, program development and internal...more teams for a variety of B2B and B2C clients, ranging from start-ups through enterprises. In doing this, I became a trusted advisor through reliable high-level strategy, materials development and tactical implementations that tied communications success directly back to client goals.
At Horn Group, I developed the foundation of my work ethic and philosophies for well-researched and thought out strategy, results-driven execution and a collaborative and...more fun working culture.
As part of this, I created relationships with relevant media to secure value-add placements in “bulls-eye” media and delivered on tactical media relations and content creation activities. Additionally, I provided strategic counsel to clients regarding all aspects of public relations and brand management.
I was a key driver behind launching Ryft in March 2015 to glowing media and analyst praise (including one headline saying we "smoked" the competition). Since then, I've driven programs that consistently bring the brand attention in and prospects from key markets using a combination of events, thought leadership, and demand gen activities.