Leonardo Raymundo wrote and conceptualized digital ad content for large enterprise clients in the tech and B2B space.
He developed ad concepts for Facebook, LinkedIn,...more Digital Assets, and Email Marketing, as well as increased digital banner engagement by 26%, reinforced brand awareness, and nurtured qualified leads.
Primary functions included: -Social media advertising -Display ads -Email marketing -Long form copy (blogging) -Competitive analysis and research -General copy editing
Copywriter and Creative Lead
2016 - 2017 (about 1 year)
Leonardo Raymundo served as the lead for the in-house creative team, responsible for overall brand direction, brand story, design and tone. He created the company's first...more style guide to lead graphic design, photography and copy standards.
Leonardo wrote scripts for video shoots, created blog articles to gain SEO traffic, and updated content for the overall E-Commerce site.
Leonardo Raymundo served as content/copywriter for marketing campaigns via email, web and social media. He created new loyalty program for CreativeLive, called the “MVP program,"...more and set up a system of benefits and rewards for customers who have spent over $1,000 in CreativeLive products. Leonardo also grew the company's member base from 80 to 5,000 using upsell marketing and social media promotion.
Copywriter · Wanting a change from their typical client catalogs displaying product after product, LightArt decided to go in another direction. Rather… · More than talk about the products themselves, we decided to talk about the great story of the people behind the product.
Forming a narrative around people (and dogs), the copy has a friendlier, conversational tone than what they were accustomed to.
UX Designer, Author · UX writing is a specific form of writing that is based on copy within UX design. Sometimes called “microcopy,” UX writing is a… · More critical aspect of any UX design process.
UX Designer, Author · Error pages are kind of like internet trolls….we’ve all encountered them at some point. Whether you tried to find a link that… · More doesn’t exist, or you clicked on a broken web page, these kind of messages can be net negative experience for anyone navigating a web page or app. The wrong error message can send a user scurrying, while the right message can turn lemons into lemonade.
What I Do
Passionate about his craft, Leonardo Raymundo’s style is defined by brevity, clarity, impact, and engagement. He adopts a holistic, visual approach to his work, with a special focus placed on how his words flesh out and advance the overall concept at hand.