Growth Marketer at LeapLife

San Francisco · Full Time
We're repeat successful serial entrepreneurs who have scaled large companies and have built customer acquisition systems with machine learning and rich data sources. Our investors include IDG Ventures, Founders Fund and NFX. Our advisors include Adelyn Zhou (ex-NextDoor head of growth), Jean Sini (ex-Mint CTO) and Rob Goldman (Ad Product Leader, Facebook). Here's a bit of info on each of us: Read More
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Job Description

You’ll be the 2nd hire to join the growth team and work alongside the Growth Lead to optimize conversion funnels, paid user acquisition channels, discover new acquisition opportunities, and scale best practices.

You need to have a strong foundation in growth and have experience in working with online advertising platforms, ideate, conceptualize, plan, prioritize, and execute on growth experiments. This role is perfect for you if you want to challenge yourself and the team to create the next generation of life insurance products. If rolling up your sleeves to execute gives you pause, this is not the right role for you.

Leap Life is a fast-moving, well funded startup in San Francisco founded by serial entrepreneurs. We're building powerful new tools to help families all over the country protect their loved ones with easy, fast life insurance


-Eagerness to learn how to convert web and social traffic into qualified leads, using a range of targeting strategies
-Passion for social / engagement performance / Growth marketing - enjoys the world of social media and has a proven understanding of using Facebook, Instagram and other major social channels for paid / organic user acquisition
-knowledge of testing, optimization, using creative and content to drive lead and conversion performance
-Driven by analytics and data when making decisions
-Team-focused, emphasizing cooperation with design/creative, product, engineering and other teams to achieve goals
-Excellent written and verbal communication skills.
-Ability to learn quickly and thrive in a dynamic, fast-paced environment
-A doer - you do what it takes to achieve our goals, whether it’s creating an ad, targeting, researching audiences or creating and analyzing A/B test results
-Highly self-motivated, have a stellar work ethic and seeking company to foster personal growth


-Develop new growth initiatives.
-Work effectively with our creative & tech team
-Pull weekly campaign marketing reports and regularly analyze performance
-Work on creative and copy with our creative team to fulfill channel objectives
-Launch and optimize lead nurturing and win-back campaigns
-Manage and optimize cross-channels campaigns towards KPIs on cost per lead and sales
-Work with our writers team on generating content for our blog and develop our social marketing strategy
-Conduct market research to track industry trends and competitive analysis to inform marketing strategies.


-Small team, startup environment
-Early stage stock options
-Competitive salary
-Medical, dental, & vision insurance
-Best equipment of your choice (yes, Apple too)

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What We're Building

Leaplife is an emerging growth insuretech company based in San Francisco and founded by venture funded serial entrepreneurs. We are backed by top venture investors in silicon valley and by premier strategics from the life insurance industry. We are currently operating as a digital MGA working with the best insurance carriers to create online growth in the industry, particularly servicing high value audiences. We are currently hiring top contributors from other companies who are looking to build a new kind of company together.

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LeapLife Team

Tom Patterson
Founded @LeapLife @HEIGHTEN @Wize, Pres.@NexTag, EIR@Mayfield, SVP@Markettools, Board@Dale Carnegie, P&G, PeopleSoft,HBS, Invest: Survata, Simplivity, IDG
Nir Yeffet
Co-founder & CTO @LeapLife , VP Engineering @Oration , EVP Engineering @AdapTV (acquired by AOL), Head of Architecture @Shopping.com (acquired by Ebay)...
Rona B. Elbaz
Entrepreneur with over 10 years in product development, growth, business development, marketing and strategy.
Rajesh Chandran
Founder @HEIGHTEN (LinkedIn); Founder @Wize (Nextag); Lead, pre-IPO @Netsuite ; Architect, @Closedloop Solutions (Lawson). Team/Product/Tech assembler.
Tatyana Kuva
Interaction designer focused on building simple and compelling experiences through teamwork, user-centered design, and a bit of magic
Kyle Napierkowski
Optimization; automation; data; analytics; people. I thrive working with these things. I'm an all-arounder and a natural startup person
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LeapLife Investors

Will Harbin
CEO of @KIXEYE. Co-founder of @Affinity Labs.
Sean Byrnes
CEO @Outlier. Founder of @Flurry (now part of Yahoo!). Active angel and startup advisor.
Christopher Michel
Managing Director at @Nautilus Ventures. Founded @Military.com, Affinity Labs (Monster Worldwide bought both). Director: Kixeye, Castlight Health, IDG.
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