I work mainly with Python and Django to continuously update and improve tools to help small businesses utilize social media to reach new and existing customers and to help grow their businesses. New features are being added frequently. This requires front-end work in addition to the back-end work.
A lot of the work that I have done has focused on Facebook ads, and integrating that advertising with the online service that we offer. My code regularly queries Facebook through the Graph API to gather information on the ads that we have run. In addition to gathering data for our own use and to report to customers, I have written software that makes it easier for us to run ads on behalf of our clients, through Facebook's Ads API. That software makes it very easy for us to launch customized ad campaigns for our customers. There are also pieces that are automated. We automatically run ads to promote posts for customers since Facebook has limited organic reach. And we also can programmatically run ads to drive people to our referral pages, so that we can provide real, valuable leads to our customers.