Building a brand, empowering small farmers in India
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- 1-10 people
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Krishi Star careers
Our vision is to increase and stabilize incomes for small farmers in India by giving them greater ownership of the food value chain through farmer-owned processing units. We identify market needs and provide the capital and operational expertise necessary to launch small scale processing units to meet these needs. Over time, farmers become full owners of these units, thus owning a much higher margin and more stable part of the value chain than crop production alone. Krishi Star markets their products under a brand that represents the farmers.
Farmers receive a higher price for their crops in return for small changes in harvesting that achieve higher quality per our requirements. Also, as co-owners of the processing unit, they receive profit share.
We are currently running this impact model with tomato farmers in Maharashtra and selling their processed tomato products into restaurants in Mumbai.
Farmers receive a higher price for their crops in return for small changes in harvesting that achieve higher quality per our requirements. Also, as co-owners of the processing unit, they receive profit share.
We are currently running this impact model with tomato farmers in Maharashtra and selling their processed tomato products into restaurants in Mumbai.
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Bryan Lee
Founder Krishi Star • Worked at @Accenture • Studied at @Kellogg School of Management, @Cornell University
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