I help small to medium size businesses grow revenue and relevance through smart investments in creative assets.
Often this means pioneering new digital marketing programs,...more or at a deeper level developing and managing proprietary online operations tools.
As a consultant who also owns a business (Bush Smarts) I'm in a position to see both sides of the table and find WIN-WIN solutions. In some cases, I've consulted clients on completely revamping their product line.
Marketer · This was a limited edition product we developed and launched right before the Christmas season 2014. The challenge for almost two years had… · More been how we could sell a coffee filter in a substantial package – but our original paradigm was the filter itself, in the $10-$15 range.
By observing and timing the market, I knew that coffee kits were a huge seller around the holidays and garnered a lot of press attention. Our kit was different, attractive and at a reasonable price – it was a hit.
Though it was a limited edition, the kit sold out before the cut off date and the product page continued to be written up even when there were none left to buy.
UX Designer, Project Manager, Analyst · After 1.5 years of operation we wanted to rebuild our website to reflect the analytics and qualitative data… · More that we'd accumulated from our customers and also to platform the site on Shopify.
We were able to easily transfer much of the existing html from the legacy site and then replaced 4 out of 6 major pages with content focused on what our data told us our customers cared about the most.
The results were great–conversions rose, social sharing increased and it gave us the critical mass we needed to have a self-sustaining growth.
Project Manager, Consultant · The Olapic platform uses hashtags and photo streams to create curated galleries for their clients. Cupid's Undie Run… · More is a premier non-profit event taking place in 30+ cities around the US and Australia.
Creating the module involved setting up a moderation filter for each city, and then implementing it into Cupid's wordpress website. The original installation included a plugin to allow for js, but we were ultimately able to implement without it.
My team was able to flush out a handful of bugs in the Olapic platform as well, so wins for everyone all around.
While growing Bush Smarts, I've continued work as a marketing consultant.
Using my brand as a test lab, I help my clients with the perspective of someone who has skin in the game. I love partnering with clients genuinely interested in perfecting their business models, and willing to adapt.