Keen IO is an API platform that lets developers collect and study custom events at a massive scale.
An "event" is a pretty broad abstraction, so let's unpack that a bit: Every time someone loads a webpage, clicks a link, draws a breath, takes a step, pauses a song, or starts a car, there's an event. Events like these, in large aggregate, are extremely useful -- and therefore valuable.
But studying these sorts of custom events at massive scale is difficult, and before Keen IO, required a deeply specialized data engineering team. We imagined a world in which any generalist software developer can wield event data powerfully well, and… · More without such a specialized background.
It's probably worth mentioning that we're a platform, not a product. While a product company plots a course and steers into product-market fit, we allow product-market fit to come to us.
This approach has given our business a diverse & robust base of earning power that is growing at an increasingly rapid rate.