Managing demand generation, growth marketing and strategic partnerships. Key initiatives currently include product marketing, marketing automation, programmatic advertising,...more remarketing and paid social. Recent successes include over 30,000 B2B lead generated via paid social and other growth marketing initiatives in 2018.
Sr. Director of Performance Marketing
2017 - 2018 (over 1 year)
Developed and grew the performance marketing business at Insurance Forums into the number 1 performance marketing company in the insurance B2B space. Designed and developed...more a cutting-edge marketing technology stack that powered over 30,000 B2B insurance leads to our customers and partners in 2018. Clients and partners include SaaS companies, marketing agencies and some of the largest insurance companies in the world.
Director of Digital Strategy
2015 - 2017 (over 1 year)
Oversaw the development, management and execution of all in-house and client digital marketing campaigns. This included oversight & hands-on work related to campaign development,...more content scheduling, landing page development & design, marketing automation set up, e-mail marketing, PPC, Facebook advertising, LinkedIn advertising, programmatic advertising, remarketing and more.
Developed, designed and grew InsuranceLibrary.com into the leading insurance Q&A website. It includes over 20,000 answers to insurance questions asked by consumers. All...more answers are provided by licensed insurance professionals and there is no cost for participating.
Digital Marketing Manager
2013 - 2015 (about 2 years)
Managed a team of skilled digital marketing experts focused on lead generation, tactical R&D and more. Responsible for developing and deploying strategies and tactics...more to increase the online performance of over 10,000 law firm customer websites.
Developed and oversaw the R&D pipeline for digital marketing tactics at FindLaw.
Designed, tested and deployed key Facebook advertising capabilities that have resulted in several millions of dollars in sales.
2011 - 2013 (almost 3 years)
Developed and managed digital marketing products responsible for increasing traffic, engagements and conversion for small to medium sized law firms across the United States.
Designed,...more developed and launched video, content and local SEO related products responsible for generating millions of dollars in revenue for the company. These product requirements were written by me, based on my personal testing & results.
I am a creator of online things. It started in 1996 when I got my first Internet connection at age 15 and built my first GeoCities website. My passion is in digital marketing, growth hacking, web development and marketing automation.
- I helped design, develop and launch several online visibility products that generated millions in sales for FindLaw, a Thomson Reuters company.
- Developed, designed and grew InsuranceLibrary.com to the largest insurance Q&A website on the planet, with over 20K insurance questions answered by licensed insurance agents.
- Generated over 50,000 high quality B2B leads for customers and partners over the course of 2 years.