software development, product development, business intelligence, web analytics, landing page optimization, conversion optimization, marketing automation, online marketing, search engine marketing, search engine optimization, email marketing, social media, internationalization
I led and cultivated a forty-member Expedia paid search team across four continents and executed a global strategy spanning product, analytics, reporting, operations and organizational design. The results were so impactful that the CEO highlighted our successes in multiple all-hands meetings and earnings calls.
I led an engineering team to build an in-house campaign management platform for search engine marketing partners (Google, Yahoo!, Bing) that improved top-and-bottom-line metrics for the company in just eight months. I simultaneously hired and organized a marketing operations team to manage, scale and optimize online marketing campaigns.
I was the lead engineer and product manager on an in-house algorithmic bidding system and marketing analytics platform, working closely with our chief scientist and statisticians to vet the model and validate performance gains for one of the largest Google keyword portfolios at the time.