As the marketing lead I strategize our content, social and digital marketing efforts. I helped develop the ‘Trips Feature’ that filters flights by events around the world;...more increasing clicks/active-user by 20%. I am constantly working content producers to syndicate and integrate flight deals, leading to 12% increased click to deal and continued exposure for the brand.
Tap Conference united 350 of the brightest minds in the mobile app economy, including experts from Google, Facebook, Walmart and Pinterest to discuss the changing consumer...more behaviors and services in a mobile first world. As the lead on event planning and sponsorships, I conceptualized and organized the conference and landed and coordinated most of the sponsors.
Launched my own startup, Pinch Parties and delivered profitability within the first 4 months of launch; grew revenue in year 1 at a monthly rate of 15%. Purchased and manage inventory capable of producing 20 events/week for over 12 different styles of events. Built website platform on Shopify, learning basic html, for $400 (original developer quotes around $20k). Successfully manage 12 caterers, 16 vendors and 20 freelancers. Featured in Vogue, Town + Country and Lucky within the first 6 months, leading to +20% event bookings.
Drove users from 100k to 260k with $1k marketing spend through viral initiatives, press and cross promotion.
Initiated social strategy and brand identity to increase following on Instagram, Twitter and Facebook by 150%.
As a merchandising assistant at J.Crew, I managed financial plans and merchandised assortment to ensure both our basic departments were protected and profits would meet $50MM annual sales.