rio. is a web app that empowers any business with the tools to create strong company cultures through a better employee experience and a dense layer of people analytics data...more supported personnel decisions.
Assigned to work on the “booking.com” of education, an e-commerce responsible for over 300k college and university enrollments nationwide. Challenges like addressing trust,...more consistent interface through a Design System and facelifting important and legacy pages.
Invited to work on some R&D and new ventures within the company. A corporate solution for companies to offer education as a benefit (B2B) and a Fintech focused on student loans where I'd work closely and report directly to the C-Level.
People Developer & Tech Recruiter
2017 (6 months)
Development of the Employee Experience at Quero. The implementation of people analytics and metrics were key to turning the department and company a national reference on...more the subject.
A personal project was brought in, further developed to become the first incubated initiative. Rio (formerly Praise) is a peer-to-peer recognition, office vibe monitoring, and feedback/review tool with a dense analytical layer providing key insights into culture, people development and career progression.
The Designer assigned to the “growth” team. While projecting user centered solutions our team had keen OKRs and KPIs related to the business goals and growth. Also invited...more to be part of an initiative called PiktoAcademy, where a team of mentors would help develop interns and juniors in order to get a full time offer at the end of the semester.
In-charge of a remote team responsible for digital projects. My daily routine also included client reporting, UX deliverables, visual and code prototyping and leading a team...more of 5 multidisciplinary professionals.
As an Edtech our goal was to create great quality content at a price the average citizen could afford. We sought to achieve that through partnering with the best and offering...more full support (from organising content for the web, storytelling, recording, editing, and even marketing) in order to get their knowledge to transform peoples lives. Our motto was “democratization of education”.
As the CEO of a rather small startup I was in-charge of the entire operation, which involved roles such as recruitment, client success strategies, new business development...more and direction over UI, UX and interaction.
We were a multidisciplinary team of 15+ bright professionals. Our culture was strong and lived intensively by every individual, which resulted in great collaboration and ownership.
The marketing agency outsourced all its production arm to the Brazilian branch setting me in-charge. Projects ranged from branding, websites, web apps, mobile apps, UX consultancy...more and digital marketing.
For the first years of my professional career I was able to grow and learn through many roles, such as teacher, salesman, head of departments to name a few. My last challenge...more was as a Pedagogical & Sales Coordinator at a school with 600+ students, where we achieved a 95% retention rate and 286 new enrolments at the year’s first quarter.
Founder / Product Designer / UI Developer · rio. is a web app that empowers any business with the tools to create strong company cultures through a… · More better employee experience and a dense layer of people analytics data supported personnel decisions.
Product Designer / UI / UX Designer · The “booking.com” of education, an e-commerce responsible for over 300k college and university enrollments nationwide.
What I Do
I’m a designer & entrepreneur, and sometimes the other way around. My entrepreneurial spirit allowed me to work and learn among brilliant minds while taking on different roles due to my versatility and multidisciplinary background.
For the past 7 years, I’ve had the opportunity to help companies such as DOJO Madness, Quero Education, Piktochart, VIVO, Telefonica, Razer, BTS Informa, Alberflex, Claro, AgroSmart among many others grow and achieve their goals.
I've founded over 3 companies and have raised over 250k USD.
I've started departments from scracth multiple times and led teams of up to 16 multidisciplinary professionals.