"Unsexy industries" like freight forwarding are trillion dollar startup opportunities that have mostly been neglected. Think about which industries software hasn't been applied to yet, and if you predict that over the next 10 years that will change, that may be a good startup to join today.
“Software is eating the world.” – Marc Andreessen
If you're looking to make a move, joining a startup that's going after a trillion dollar market can be more rewarding and a safer bet than chasing a market that may be small in comparison (like cannabis) or may not exist yet (a mainstream virtual reality use case).
The following are "unsexy" startups that are building software for trillion dollar industries that are ripe for innovation.