Jetty is looking for a growth strategist to join our team and help ideate, strategize and run growth marketing projects. The ideal candidate has a knack for getting to the core of how systems fundamentally work in order to find creative opportunities to hack 'em. You're a rule-bender, not an in-the-box thinker, and would like to use that mindset to find ways to beat the system.
Rather than running and scaling traditional paid acquisition channels, you’ll be coming up with new ideas which span paid and unpaid and bringing them to life. You might hypothesize that a chat-bot is a means to lowering acquisition costs; you’d then be responsible for identifying the appropriate partners, managing the development and pushing the project live. Perhaps you have an idea for a mini digital product or applet which you think could drive engagement and earn leads? It'd be your job to design it, spec it and manage the team around building it. Or maybe it's something crazy you'd do in the offline world, guerrilla marketing style, which you think will help garner attention, earned media and eventually conversion. Run with it!
In-house marketing experience is a plus but, more importantly, you are curious about the economics of the (digital) world and how to use that understanding to grow Jetty.
Roles & Responsibilities
Develop out-of-the box growth strategies across paid and unpaid channels (e.g., developing lightweight software products, running offline campaigns or finding clever ways to crawl the web for leads)
Validate growth strategy through rigorous testing and analysis
Support Head of Marketing with testing for paid acquisition programs
Support Product & Engineering with A/B testing of core product flows, with an aim to improve conversion and retention
Project-manage all aspects of new strategies and bring them to life, from idea to implementation
Prior Experience & Professional Qualities
Experience growing revenue and leading the search for product-market fit at an early-stage startup
Intense curiosity about the economics and incentives of the digital world
A love of data, a deeply analytical mind and a strong 'reasoned' thinker
An entrepreneurial, self-starter, 'move fast and break things' mindset
Familiarity with major online paid channels and analytics platforms
Good taste, a flair for design and strong creative instincts
Recognition of the importance of fun and humor in creating a superlative working environment
Jetty is an insurance company designed to help people in cities reach their goals faster. Our mission is to help protect our customers against setbacks of all kinds, from fire and theft to wasted time and money.