National Talent Acquisition Recruitment Marketing Specialist
2018 (6 months)
* Recruitment project Manager for all retail launches in new markets where CBD process is in rollout phase including: recruiter support, interview schedules, project status...more communication, human and applicant sourcing allocation and deployment. * Lead all recruitment marketing projects including planning, implementation and analysis * Advise 900+ corporate cafes on additional recruiting tactics to deploy such as wage increases, and referral, retention, and/or sign-on bonuses and tailored strategi
* Created and implemented a training program for all new recruiters. * Increased team productivity by improving metric reporting and restructuring interdepartmental communication...more processes. * Assembled and Analyzed customized advertising spend and ROI reports to implement effective strategies in markets across the country * Reduced recruitment marketing and advertising spend by 60% through these efforts: Social media campaigns, CPA analysis, geo-targeting, proactive searches, CPC optimization, a
* Created an unparalleled candidate experience for all passive and active applicants. * Utilized recruitment systems, databases and tools to effectively analyze ROI and optimize...more recruiting strategies. * Implemented processes for the recruiters to improve team effectiveness in reaching recruitment goals. for Freedom Social enterprise start-up for women
Marketing and Communications Manager
2014 - 2016 (over 2 years)
Identified target market for a new demographic and then created on-line content including brand copy, website pages, marketing materials, company mission, and blog posts resulting...more in increased sales * Recruited all volunteers through creating recruitment marketing materials and campaigns * Created an unparalleled candidate experience for attracting and recruiting all volunteers * Increased online presence and consumer interest by executing digital marking plans, email marketing campaigns
Marketing Intern * Procured potential clients by utilizing social media and CRM software to locate and interact with potential clients. * Provided customer support and engagement...more for Bookarma.net resulting in greater retention of customers.
I live at the intersection of recruitment and marketing. Whether it is creating a strategy, streamlining a process or creating an unparalleled candidate experience, I am passionate about delivering results that move a company’s initiatives forward. Using my background in mission-driven startups and driving new projects, I have utilized innovation, tenacity, and overcoming obstacles to learn to thrive in a startup environment where resources are lean.