I'm an in-the-trenches type of entrepreneur and invest the same way. I'm very product, user experience and business model focused. I know SaaS, lead gen, mobile and gaming very well. I will personally invest in 6 companies @ 25K each this year so I will do whatever it takes to ensure they win.
I am a Co-Founder & Partner @ Amplify.la. I sit on both sides of the table literally. I also founded Leads360, leading SaaS provider of B2C lead management software. Venture backed by Rustic Canyon Partners and Volition Partners, grew revenue to more than 15MM and staff to over 80 people.
I love startups that have a clear path to revenue; I appreciate the "cool" social consumer stuff, and it might mean I'll miss a few deals, but I like to focus on things that can build recurring, consistent, reliable streams of revenue.