We live in a world where phrases such as digital dragons
We live in a world where phrases such as digital dragons¹ and digital icebergs are no longer imaginary concepts. They have become an integral part of… · More enterprise leaders' active vocabulary, as they try to beat digital Darwinism and try to keep up with the latest technology tools.
What I Do
Award-Winning Digital Marketer | Social Media Instructor | Consultant & Speaker | Marketing Strategist | Brand Developer
In my experience at More Cabbage, JCPenney, ACTIVE Network, and Servitas I have had the pleasure of impacting various marketing KPI's and business functions: Optimized social proactive strategies to increase page views, orders, unique visitors, and page views per visit, while decreasing bounce rate, installed brand and employee advocacy programs, created employees social media guidelines and community guidelines, and trained employees from entry level to C-Level execs.
During my time at JCPenney, my focus was on driving social commerce and user engagement through live event coverage, branding/promotions, social seo, optimizing social features/plug-ins across all JCPenney platforms, and proactive content on Facebook, Twitter, Pinterest, Polyvore, Youtube and other top social media sites on the web.
What's the most useful business-related book you've ever read?
Crisis Management Process & Training
Health & Wellness
B2B and B2C Marketing