Communications executive successful in creating customer and employee brand experiences for leading technology companies such as Cisco, GoDaddy, NetApp, Symantec, Autodesk, Agilent, and Sun Microsystems. Expert messaging strategist and storyteller for companies at inflection point of change.
♣ Gap Inc. – Developed creative brand campaign which fast-tracked adoption of security software on 10,000 personal and company-owned mobile devices in 3 instead of 6 months.
♣ Designed and trained 2000 marketers at Sun Microsystems with Marketing Boot Camp.
♣ NetApp Employer Branding – Created diversity and inclusion messaging for NetApp, a $6 billion technology enterprise consistently ranked #1 as a Great Place to Work.
♣ Restoration Hardware Catalog Marketing – Launched Restoration Hardware’s premiere mail-order catalog, resulting in a positive first-effort ROI. Modeled store trading areas with customer analytics and devised marketing tactics to help grow chain from 4 to 45 stores and secure venture funding for national rollout.
♣ Sun Microsystems Sales Alignment & Training – Conducted over 30 focus groups across 3 continents and conducted 15 in-depth C-suite interviews to solve the disconnect between C-suite vision of solution selling and reality of field sales.