James Borow

Co-founder and CEO of @SHIFT.

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Confirmed Investments · Unknown average investment amount
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What I Do

Co-Founder and CEO of SHIFT, the real-time marketing platform of choice for 10 of the top 20 global advertisers.


SHIFT empowers brands and agencies to manage, advertise and analyze their marketing initiatives in real-time and is one of just 3 companies in the world to earn Facebook's sPMD and Twitter's Ads API distinctions.

SHIFT has raised $9 million to date and is backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, Baroda Ventures and Crosscut Ventrue Partners.

Prior to founding SHIFT, co-founded GirlsGuideTo, which is backed by CincyTech Ventures and was the first female focused Facebook platform company. Graduated from Vanderbilt University with a degree in Political Science and Corporate Strategy.

What I'm Looking For

Early stage startups that are focused on fixing the workflows of companies of any size.