Experienced working for multiple early stage startups. Hybrid interaction-visual designer, but with a healthy grasp of the full UX spectrum. Laser–focussed on identifying & delivering user value.
Co-design lead for uberCOMMUTE, Uber's first (and ambitious) attempt at true peer-to-peer car sharing in the U.S., enabling casual drivers to share the cost of their daily...more commute with would-be Uber riders; Designed, executed, and launched uberCOMMUTE in 10 weeks, under intense external & internal pressure, beating our rival competitor to market.
Design lead for Amazon's first IoT smart object, Dash; Design cross-device, cross-platform, cross-product experiences; Collaborate across wide spectrum of engineering disciplines:...more software, firmware, and hardware; Provide ongoing support for development of sibling device Amazon Dash Button. Highlights: Reimagined Dash shopping experience to work across the greater Amazon catalogue; Introduced ambiguous shopping cart entries; With Lab126, helped define new BOMs for next generation hardware.
Design lead for mobile; Continue developing, refining, and applying art direction for iOS 7 redesign; Conceptualize & design new Low Fuel feature; Explore updated art...more direction concepts for Android, with special consideration given for the new Android L Material design spec; Work closely with front-end engineers to ensure designs were properly and carefully implemented to the high degree of excellence valued by the company.
Oversee all aspects of design for new mobile-first startup funded by top tier VCs, Accel Partners and Redpoint Ventures; Work with researcher and CEO to design & iterate...more new features; Create & uphold design vision & values; Spearhead design recruiting efforts; Provide leadership & direction to fellow designers; Present at bimonthly board meetings; Continue to produce as hybrid interaction & visual designer.
Lead interactive & visual design efforts for new flagship platform product, OpenTok, now implemented across 80,000 partner sites, and in-use millions of minutes per day;...more Work in step with PM's, front-end engineers, and marketers in a quick-moving, mid-stage, Sequoia-funded startup; Recruit & mentor jr. designer; Occasionally contribute to front-end codebase. Accomplishments: With a small interdisciplinary team, designed & launched the Group Chat Embed and Wizard in 10 days.
Consider the user’s overall satisfaction with the product, primarily through visual and interaction design; Create specifications, conduct usability studies, assist with debugging,...more QA, and content; Collaborate closely with CEO, CTO, and staff in an early startup environment, using agile & lean methodologies. Accomplishments: Increased signup conversion rates by 10%; Engineered a Flash prototyping process that reduced usertesting costs & time by 70%.
T-shaped design professional; Uniquely creative and technically minded; Entrepreneurial; Self-taught; Active mentor. 15+ years of experience, ranging all the way from independent consulting, design firms, non-profits, startups (early & late stage), to fortune 500 companies; Markets and verticals include consumer, IoT, on-demand services, B2B, medical, media, and food service.
Preferred method of transport: standing on a board (skateboard, snowboard, surfboard). Cigar, coffee, and beer enthusiast. =)
Isaac is a great person to work with for *at least* the following reasons: Great UX imagination, strong attention to detail, dedication to company's (not just personal) success, seriously nice and thoughtful person.
Co-founded M3 (TSE:2413). Created world's most successful pharma-to-physician online marketing channel. Transformed $2M startup capital into $1B market cap.
What's the most useful business-related book you've ever read?
7 Dysfunctions of a Team
If money were not an issue, what would you be doing right now?
Running a coffee & tobacconist shop
What's your super power?
Both technically and creatively inclined
What words of wisdom do you live by?
... to myself I seem to have been only like a boy playing on the seashore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me. —Isaac Newton
What aspects of your work are you most passionate about?
Creating things that genuinely makes a difference in someone's day to day life.
What was the most impactful class you took in school?