ISAS enables any website owner to add "billion dollar instant search" technology, a la Google to their Website for ony $249 - instantly.
In fact, ISAS is even better than Google Instant. For one, it is even faster. It has to be seen to be believed. There are three parts to ISAS, (i.e., instant Search, keyword based ads and geolocation based ads.
Any website can now dramatically improve customer experience - and make money while doing it :)