Campaign Copywriting Strategist

About Us & Our Mission:
Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase decisions. With over 5 million members who have written over 32 million product reviews, we believe the consumer is the expert - everything we do and build as a company is centered around this philosophy.

Values:
At Influenster, we are user obsessed and value user-generated content and user experience above all else. We are proud of our collaborative work environment and practice unfiltered, professional, straightforward, and authentic communication. We are fast and innovative in our work, and we consistently set the bar high. The Influenster team is results driven, solution oriented, and resourceful. Our team sets the bar high to operate with integrity and respect. By empowering each other in the workplace and by empowering the Influenster community we serve, we achieve consistent success by guiding members to make informed, personalized purchases.

Work environment:
We are a dynamic fast paced work environment where each person has a strong voice. We give a high level of responsibility to all our team members and we’re proud of our award-winning collaborative work environment. We are always looking for ways to innovate and we value team members who go above and beyond and bring fresh ideas to the table.

Campaign Copywriting Strategist Role:
Are you a highly organized, hardworking exceptional writer who loves writing and optimizing marketing copy? As a Campaign Copywriting Strategist, you will be creating the copy for client marketing campaigns in emails, pushes and text messages to members as well as the copy on the Influenster App Campaign Home Pages. Working closely with a dedicated sales team, you will study the amazing brands who work with Influenster and our incredible members who receive the products. Your job will be to craft well-written, inspirational communication (primarily emails and campaign-related gamification copy) that drives member engagement and member actions on behalf of our clients. You will be expected to be knowledgeable about the brands and clients you work on and also to bring the Influenster brand and voice to life. Your success will be linked with your ability to test and optimize your communication in order to authentically engage and drive as many qualified actions as possible from the members who are participating in the campaigns.

Responsibilities:
Participate in strategy meetings with Sales Leader and Account Manager clients and brainstorming ideas and concepts for email execution
Brainstorm, create, and transform ideas into engaging written mediums
Create and proofread marketing copy, ensuring that it is both clear and persuasive
Establish and maintain a consistent brand voice and tone across all channels
Research content for upcoming projects
Write and oversee email marketing campaigns
Constantly optimize copy and messaging, employing A/B testing to determine which message imagery and copy best motivates users to engage and convert
Maintain data analytics for continued optimization on all email - CTAs, click-through rates, badge activity, etc.


Qualifications:
3+ years of copywriting, content, creative and/or media agency experience
Experience writing, editing and optimizing email copy and subjects
Exceptional writer with flawless grammar and attention to detail
Exemplary communication, editing and proofreading skills
Experience conducting a/b testing for subjects, email copy and pushes
Proficiency in reading and analyzing data related to a/b optimization tests
Ability to consistently adhere to the core messaging standards across our brands
Strong strategic thinking skills in campaign communication and choice of copy
Passion for copywriting in all its forms: email, ads, push notifications and more
Ability to multitask and work in a fast-paced environment
Accountable and hardworking with the commitment to perform tasks on deadline
Attention to detail and a high level of organizational skills
An innate understanding of tactics and strategies that successfully engage online audiences

Perks:

Opportunity for growth
Fast-paced, high growth work environment
Friendly, fun, and collaborative team
Diversity of work projects
Frequent lunches and happy hours
Dog friendly office
Fully stocked fridge and cold brew
Fun, creative, open, award-winning work space
Health, dental, vision insurance, 401K
Flexible PTO