Content Manager

Job Description:
If you are interested to be part of a dynamic social startup that works towards serving the common good and will not just change India for the better but also make “giving back” more inclusive and fun, then Impact Guru is the right place for you. We are looking for a person excited about Head of Content. He/ She will handle content for various pages of the company website, social media; keep it fresh and up-to-date and a communication strategy for Impact Guru. It is a Fulltime role based out of our Mumbai Office.

Responsibilities:
Content Strategy:

- Work with the Digital Marketing team to create content strategy for our platform, social media and blogs.
- Write long and short-form articles for campaign/fundraising partnerships
- Assist nonprofit partners with campaign creation, video and content.
- Assist with content for social media posts and sponsored stories and manage all our social media channels: Facebook, Twitter, Instagram, YouTube

Website Content:

- Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines
- Content Marketing & Optimization - Understand metatags, page description, key words. Social media sharing features - titles, descriptions and images.

Email Newsletters:

- Create newsletters and relevant content to engage our community of donors, users and subscribers with clear call to action.
- Write content for action oriented emails

Press /Media Relationships:

- Create a communication strategy for Impact Guru
- Draft stories and press releases to issue to the press and media agencies, consumer brands, tech platforms and other outlets

- Forge and maintaining strong media relations with mainstream and print publications, broadcast channels and online media, TV channels, radio, etc.
- End-to-end management of relationships with PR agencies


Other:

- Collaborate with marketing team to execute offline and online events as needed


Requirements:

- 2+ years in copy-writing experience in Advertising / Community Building / Branding / Digital Agency (social sector experience a plus)
- Some full time work experience in-house with a PR firm or consumer brand managing media relations (strongly preferred)
- A degree in mass media, journalism or marketing
- Key media relationships across mediums - online, print, TV
- Excellent understanding of news flow and organizational structure in Media houses
- Proven track record in securing press in various mediums
- Hands on experience in end-to-end execution of a major communication campaign for a brand.
- Talent for idea generation, thoughtful brand communication, brand building, and image/buzz-building
- Ability to generate and analyse regular media trends and recommend strategies for improved exposure
- Excellent written and spoken communication skills in English and Hindi
- Excellent creative writing capabilities (Please share your past work / blog link). Being a blogger is a huge plus!
- Excellent interpersonal and presentation skills
- Creative self-starter who is comfortable with both taking initiative and working in teams
- Sincere passion to change the world


Job Perks:

- Extremely flat hierarchy, no bureaucracy
- Meritocracy-driven, candid culture
- Fun, casual, relaxed and flexible work environment