We found iKnewit to build a joyful sports predictions game platform for friends, fans and sports communities. We engage users who are passionate about analysis and enjoy sharing predictions with others. We focus to encourage conversations, sharing and analysis around predictions instead of the returns or correct predictions. We believe sports engagement experience goes beyond news reading, pundit… · More listening, stats analysis and game watching. Social sports prediction platform extends these experiences to joyful social actions and sharing among friends, as well as, gets those passionate about predictions connected.