Invest with Because Ventures eCommerce Impact Fund 's Syndicate

Invest with Because Ventures eCommerce Impact Fund

Expected Deals/Year

Unique LPs have invested

Note from Because Ventures eCommerce Impact Fund

Igniterate Fund provides investment and growth services (Marketing, Operations, and Development) to the next generation of Social-Impact eCommerce brands, marketplaces, and technologies. Prior to launching the Igniterate Fund David and Jeremy have spent their careers founding, scaling, and investing in eCommerce brands and technologies.

Founding Partners

David Gitman - David is the managing partner at Igniterate. In addition to his investing in portfolio companies, David conceptualizes, designs, and executes their technology solutions. David’s senior leadership experiences at eBay, toysrus.com, theglobe.com, i-drive.com, The FeedRoom, Waterfall Mobile, and Medialink have helped to shape the way commerce is conducted online.

Jeremy Horowitz - Has led teams, consulted, and advised eCommerce companies that have bootstrapped to a combined $100m in Revenue. Currently, as Director of Marketing & Partnerships at Daasity he is leading one of Shopify Plus’s fastest-growing tech partners to help Merchants build their Analytics Tech stack. Before Daasity, Jeremy was the eCommerce Manager at LuMee where he managed the Shopify Plus and Amazon sales channels. In his free time, he runs the Messenger Mastermind podcast, which covers innovative Marketing strategies for eCommerc brands.

Investment Strategy

We focus on eCommerce Brands, Marketplaces, and enablement technology that are making the world a better place through People, Products, and Profits.

Industry: Consumer, Marketplace, and eCommerce Enablement Tech.
Stages: Pre-Seed/Seed (< $20MM) through Series A (< $100MM)
Investment Amt.: $25k - $250k
Frequency: 1 - 2 Deals Per Quarter
Geography: US/Canada/Israel Based

*Exceptions will be made to the above criteria on a selective basis (for opportunities that we believe are truly game-changing)

Key Selection Criteria

Our 3 Core philosophies:

#1: Solving a Problem in our 3Ps

🧑‍🤝‍🧑 People

Women Led
BIPOC Led
Financially Underserved Communities

📦 Product

Women and LBGTQIA+ Empowerment
Food Security
Environmental Impact/Sustainability
Reduce Waste
Mental Health & Awareness

💸 Profits

Foundation
Nonprofit
Charity

#2: Founding Team On a Mission

Unbridled conviction to build a company with the largest possible impact on their market and stakeholders
Unparalleled expertise in the market, customer, and societal problem
Unrelenting hunger to learn something new and adapt as needed

#3: Undeniably Large Impact

The company is engineered to solve considerable customer and societal problems
Millions of customers and stakeholders will be positively impacted
Social Impact is fundamentally designed into the Business plan

Dealflow

We eat, sleep, live, and breathe eCommerce. David was an engineer at eBay before he could legally drink, and Jeremy has spent his entire career working in eCommerce. While we like to think we can play in any market, eCommerce is our home.

Deal Flow Sourcing:

Known as the eCommerce Growth Tech guys in our network of eCommerce brands, technologies, and agencies.
The syndicate will invest in new companies & consider follow ons in existing portfolio companies based on breakout success/growth metrics
Currently reviewing 15 deals a quarter
Sources of deal flow: Founders, Techstars, Advisors, Co-Investors, LP’s, Tech/Agency partners, the Igniterate Incubation Lab and Studio.

Track Record