Persosa is an in-market SaaS platform that delivers personalized web experiences, connects acquisition to conversion to engagement, and increases sales and ROI. The platform tracks visitor activity, segments them in real time, dynamically changes content throughout a website, then passes that information along to other marketing tools (CRM, retargeting, etc).
At the most critical point of the… · More customer journey, when customers are on a website making the final purchase decision, they are given a generic web experience. With all of the data we know about customers, none of it is actually been used on the website to influence buying decisions. This disconnected customer experience makes it difficult for visitors to find what they want, leaving sales revenue on the table and decreasing marketing ROI.