Menswear made simple.
Hugh & Crye introduced a new-to-world sizing system for shirts and blazers, based on the body types of thousands of lean and athletically built men.
Until now, shirts were sized using outdated Small-Medium-Large demarcations that fit most guys terribly. We measured hundreds, and later thousands of guys, and devised 12 sizes based on two factors: the height and width of the torso. Where most brands and manufacturers grade (increase/decrease sizes) in a linear manner, we treated each size as its own, and developed patterns for each.
In addition to great fit off-the-rack, we produce shirts using socially compliant factories, with Italian two-ply 100% cotton fabrics, and never with harmful chemicals used in processes such as 'wrinkle free'.