I love identifying growth opportunities and help set up the marketing initiatives around it. Once put in place, I set up proper analytics/reporting around it to ensure reporting and optimisation. To me, 4 things are crucial, aesthetics, experience, automation & data.Describe what you have done, what you are doing, and the kinds of things you are interested in.
Fixed conversion funnel & had a 127% increase in lead generation.
Devised a hack (on existing market leaders) to transform competition into free lead sourcing opportunity.
1. Setup & managed PPC campaigns having a monthly budget of $10k. Took CTR to 3% & reduced CPA by 72%.
2. Put in place from scratch the entire organic marketing & it's currently the primary channel of acquisition(>1000signups/day). Till date, it still ranks among top 5 in most searches in and around any search relevant to "appointment scheduling app" even for high volume terms like "free appointment scheduling".
Setup & handled a marketing budget of 3000USD/month & had almost 80% keywords over 8/10 quality score. Once hit 11% CTR in a FB campaign.
Started my marketing career by starting a tech blog, which was an all-encompassing challenge. At its peak, almost 5 years back, the tech blog had a monthly circulation of +300K, with >4k social followers & around 1k RSS subscribers.Describe the most impressive thing you've done.
Having mostly worked with products that are targeted towards businesses ranging from SME to big enterprises, I look forward to working with the challenges in the consumer market for a while. I want to experience working in the European (esp UK) & North American tech community.Describe what you're looking for in a company.